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Transform by Design

An identity-led cohort run container for high-functioning professionals ready to operate differently under pressure.

Apply for the Next Cohort

High-functioning professionals rarely struggle with effort.


They struggle with patterns.


Patterns that once drove performance. 

Patterns that now create friction. 

Patterns that no longer fit who they are becoming.


Transform by Design works at the level beneath behaviour - where identity, regulation, and execution intersect.

I now have tangible strategies that are working. Jen is direct and efficient, cutting through noise and getting to the core quickly. The focus is on action and measurable progress.

Julian Tittershill, People Leader Pfizer Ltd

Working with Jen was transformative for me. Jen has the ability to listen deeply, ask the right questions, and help you uncover what’s really holding you back. Jen helped me gain clarity, confidence, and momentum in areas where I had felt stuck for a long time

Joanie, Business Owner and Attorney

Jen has forever altered how I show up every day. My relationships are healthier than ever. I’m achieving business and life goals I never even dreamed of. Jen masterfully guided me with insight and intuition. I did not even realise how every conversation created building blocks to where I am today.

Erica J Olsen, Madison AI

When What Once Worked No Longer Does

What once worked begins to feel constraining.


You adapt. You compensate. You push through.


High-performance coping disguises itself as capability.


Until it doesn’t.


This programme examines the system underneath - how stress is regulated, how decisions are made, and how identity expresses itself through behaviour.

What This Programme Is

Transform by Design is a structured container combining:

Small cohort coaching (maximum 8 participants)
 

  • 1:1 executive sessions
  • Peer group connection
  • Guided implementation prompts
  • Behavioural recalibration
  • Direct, high-level facilitation
     

This is not motivational work.


It is structured recalibration.

Apply for the next Cohort

Who This Is For

Designed for professionals who:

  • Appear successful externally yet feel internally misaligned
  • Recognise recurring stress or performance patterns 
  • Are prepared to engage fully in sustained change
  • Value structure, depth, and precision
     

This is not for:

  • Those seeking quick fixes
  • Passive participants
  • Surface-level accountability

What Changes

This work is not designed to create a temporary surge in motivation.
It changes how you operate.


Over time, you notice:


  • Greater steadiness under pressure
  • Clearer, more decisive thinking
  • Reduced internal friction
  • Fewer reactive patterns in work and relationships
  • More aligned, sustainable performance
  • A deeper sense of self-trust
     

You are not taught to suppress patterns.
You learn to understand them, regulate them, and redesign them.


The outcome is not dramatic reinvention.
It is stable confidence that holds under pressure.


You think more clearly.
You respond with intention.
You lead from alignment rather than compensation.

The Investment

This is a considered investment.
Each cohort is capped at 8 participants.


Why this level of investment?


This is not early-stage coaching.


The team behind Transform by Design has collectively overseen the behavioural and identity work of more than 800 high-achieving adults.


Each coach brings over 3,000 hours of experience in this kind of work, across both private 1:1 and structured cohort environments. 


We understand:

  • How identity drives behaviour beneath conscious intent
  • How high-performance coping disguises itself
  • How nervous system strain disrupts implementation
  • How to translate insight into sustained change


You are not investing in information.


You are investing in:

  • Depth of coaching experience
  • A refined and tested methodology
  • Executive-level private coaching
  • A professionally held, contained environment
  • Strategic implementation, not surface motivation


Immerse yourself inside a structured identity container that will recalibrate how you operate for years to come.


The work is structured, contained, and deliberate. The decision to enter this program should be the same.
 

Next cohort begins in March 2026.

Apply for the Next Cohort

Client Reflections

Grab your spot on the next cohort

This cohort is limited to eight participants.

Enrollment closes when the countdown ends or once capacity is reached.

No rolling entry. No overflow groups.

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This Cohort Is Now Full

Enrollment for this intake has closed.

Transform by Design runs in contained cohorts of eight.

If you would like priority access to the next intake, you can reserve an early place below before general enrollment opens.

The Application Process

Places are confirmed through a short application and private consultation.


The process is simple:


  1. Request a Focus Consultation.
  2. Attend a focused consultation.
  3. Confirm your place if alignment is strong.
     

This is a selective programme.


Fit matters on both sides.


Apply below to begin the process.

Led by Experience. Supported by Depth.

Transform by Design is led by Jen Fairbairns, ICF-accredited and trauma-informed, with over 3,500 hours of executive and identity-focused coaching experience.


The programme is supported by:


  • An ICF-accredited Somatic Experiencing Practitioner specialising in nervous system regulation
  • A facilitator with a background in psychiatric nursing and mental health care
  • Structured enrolment oversight to ensure alignment and readiness
     

Together, the team ensures the container is professionally held, psychologically safe, and strategically rigorous.

The Team Behind the Work

Jen Fairbairns

Glyn Manginsay-Gourguechon

Candice Winterboer

Founder & Lead Coach


3,500+ coaching hours working with high-functioning individuals navigating identity and behavioural recalibration.


ICF-accredited and trauma-informed.

Works precisely at the intersection of identity, regulation, and performance.

Candice Winterboer

Glyn Manginsay-Gourguechon

Candice Winterboer

Somatic & Trauma-Informed Coach


ICF-accredited and certified Somatic Experiencing Practitioner.


Specialises in nervous system regulation and embodied integration.


Helps translate insight into lived, sustainable change.

Glyn Manginsay-Gourguechon

Glyn Manginsay-Gourguechon

Glyn Manginsay-Gourguechon

Client Success & Facilitation Support


Background in psychiatric nursing and mental health care.


Ensures psychological safety, continuity, and structured participant support across the container.

Raquel Coelho

Glyn Manginsay-Gourguechon

Glyn Manginsay-Gourguechon

Enrolment Consultant


Guides prospective participants through a considered, alignment-based enrollment process.


Ensures readiness, clarity, and fit before commitment.

Collectively, the coaching team has overseen the identity and behavioural work of 800+ professionals.

Apply for the Next Cohort

Frequently Asked Questions

Is this therapy?
No. This is executive coaching focused on identity, behaviour, and regulation. It is not clinical therapy.


How much time is required each week?
Expect approximately 2–3 hours per week including sessions and implementation.


Is the programme confidential?
Yes. Confidentiality is foundational to the container.


What if I’m unsure whether I’m ready?
The consultation clarifies alignment and readiness. There is no obligation to proceed.


Do you offer a payment plan?
Can be discussed.

© 2026 Jennifer Fairbairns trading as Jen Fairbairns and 

Jen F Coaching.
All rights reserved.

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