This work looks at the whole of you.
Jen Fairbairns is an ICF ACC accredited identity and behaviour change coach with over 3,500 coaching hours and a triple-accredited diploma from Sandown Business School. She works with senior professionals, leaders, and business owners navigating complex internal and external demands, helping them understand the patterns shaping how they think, respond, decide, and lead.
Working Beneath the Behaviour
This work looks at the whole of you. Not just what you do, but the patterns shaping how you live and lead.
We examine identity, coping strategies, performance patterns, and relational dynamics. How your nervous system, beliefs, environment, and past experiences reinforce the way you operate, often unconsciously.
Most people try to change by pushing harder or adding new rules. The work here happens underneath the pattern itself. Because identity is expressed daily in how you decide, react, lead, avoid, and connect.
When you understand the patterns you are running and why they once made sense, you regain choice. You stop fighting yourself and start leading yourself.
This is not about fixing you. It is about understanding your system so you can redesign how you operate. Structured. Sustainable. Integrated into real life.
“Jen was like ‘a dog with a rat’ and wouldn’t let me hide from myself.”
The 4 Behaviour Archetypes™, the map beneath the work.
The 4 Behaviour Archetypes™ are not personality types or labels. They are adaptive strategies, the intelligent ways we learned to secure connection, belonging and safety. The behaviour is only what shows on the surface.
We are wired for connection.
Love. Belonging. Acceptance. To be seen, understood and valued. As children, we learn how to secure those experiences.
When connection feels secure, we feel safe. When it feels uncertain, threatened or conditional, we adapt. The four archetypes are those adaptations.
They are not flaws. They are intelligent adaptations: strategies that once protected you, and can later begin to limit you.Four strategies for one thing: staying connected.
Everyone carries elements of all four; most of us have one or two dominant patterns. Each began as intelligence, and each carries a cost when it runs unchecked.
“If I am needed, useful and responsible, I will be loved, valued and safe.”
The point is never to categorise you. It is to help you recognise the unconscious strategy you developed to get your needs met, so it no longer runs you unseen.
No one arrives asking for an archetype.
People come in through what they’re feeling. The archetype is what explains the pattern underneath the symptom.
The symptom is the surface. The pattern is underneath.
Surface → Pattern → Protection → Origin → Choice.
The work follows the behaviour down to where it was first decided, then rises back to choice. This structure sits underneath every session.
From running you, to chosen by you.
Recognise
Name the pattern that’s running you.
The QuizUnderstand
See what it protects, and where it formed.
Deep DiveInterrupt
Catch it live, the moment it fires.
Deep DiveRedesign
Choose a new response, on purpose.
1:1 CoachingIntegrate
Make the new way identity, not effort.
1:1 Coaching3,500+ Hours of Deep Coaching Work
With over 3,500 coaching hours, her work is grounded in deep experience supporting capable, driven individuals navigating complex internal and external demands.
Many clients are outwardly successful yet privately aware their current way of operating is no longer sustainable.
She works in partnership with you, meeting you where you are while challenging patterns that limit you. Together, you examine what is shaping your decisions, behaviour, relationships, and leadership. You identify the underlying drivers, not just the visible outcomes, and define practical next steps.
This is structured, intentional work. Insight is translated into implementation. New ways of operating are tested and strengthened so they hold under pressure.
Clients leave clearer, steadier, and more self-led. Not temporarily motivated, but equipped to choose differently with consistency.
This is not forced optimisation. It is precise understanding, deliberate change, and forward movement aligned with who you are becoming.
Training, Standards, and Rigour
Her coaching journey began with her own lived experience of behaviour change. Long before formal training, she was deeply engaged in understanding patterns, performance, and what makes change sustainable.
That personal work evolved into professional training and mentorship, including study with Mia Hewett and Michael De La Volpe of Aligned Intelligence. Their influence shaped her approach to identity, emotional regulation, and behavioural alignment.
Today, she is a certified and accredited coach and a member of the International Coaching Federation, committed to ethical practice and continued development. Her training spans psychology-informed coaching, behaviour change, communication, and stress-based pattern work.
She is also a Certified Trauma-Informed Coach, working with a grounded understanding of how past experience and nervous system responses shape behaviour and capacity for change.
She holds a triple-accredited coaching diploma from Sandown Business School and has completed over 3,500 coaching hours.
Professional standards matter. Not as credentials to display, but as the foundation for trust, responsibility, and rigorous work.
ICF Associate Certified Coach (ACC)
Awarded by the International Coaching Federation, the industry standard for accredited coaching practice.
Certified Trauma-Informed Coach
Issued by The Centre for Healing and accredited by ICAHP.
Ready to begin?
Every coaching partnership starts with a single conversation.