See it live, freei.
Deep Dive Live
A free 60-minute group session on Zoom. See the work happen live.
- Watch a real Deep Dive run live
- Name a pattern in real time, with Jen
- Bring your questions for the Q&A
Free · monthly
Join the next one →01Identity & Behaviour Change Coaching
When did you stop recognising yourself?
High performance does not break loudly. It quietly stops fitting. I help senior professionals find the pattern underneath, and change it at the root.
3,500+ coaching hours
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02The quiet kind of stuck
It rarely arrives as a crisis. It arrives as a life that works on paper, and a person inside it who has gone quiet.
i.
Successful, but unfulfilled
You hit every target. The feeling you were promised on the other side never arrived.
ii.
Promoted, but lost
More responsibility, less certainty about who you actually are underneath the role.
iii.
Respected, but lonely
Everyone leans on you. Almost no one in your life actually knows you.
iv.
Winning, but exhausted
Running on a strategy that worked once and is quietly costing you everything now.
03The 4 Behaviour Archetypes™
One pattern is quietly running your life.
01
“If I am not essential, I am not safe.”
You carry everything for everyone. Your worth lives in being needed, so you keep carrying, long after the load stopped being yours.
01
The Over-Functioner
→
You carry everything for everyone. Your worth lives in being needed, so you keep carrying, long after the load stopped being yours.
02
The High-Performing Avoider
→
You fill uncertainty with action. Motion has become your regulation; there is always a next thing to keep you from what is underneath.
03
The Quiet Controller
→
You manage outcomes, environments and people to avoid the discomfort of not knowing. The grip that once protected you now narrows the life you allow.
04
The Escaper
→
When something asks for all of you, an exit appears, a project, a distraction, a reason to be elsewhere. Leaving is how you stay safe.
Find your pattern →Free · 6 questions · about 3 minutes · no email required.
04The work
We work beneath the behaviour.
Most people try to change by pushing harder or adding new rules. We work at the level beneath the behaviour: identity, coping strategies, performance patterns, and the nervous-system responses that keep you operating the way you do.
When you understand the pattern you are running, and why it once made sense, you regain choice. You stop fighting yourself and start leading yourself.
This is not about fixing you. It is about understanding your system, so you can redesign how you operate.
Jen FairbairnsICF ACC · Triple-Accredited Diploma · Certified Trauma-Informed Coach
★★★★★
“Jen has forever altered how I show up every day. My relationships are healthier than ever. I’m achieving business and life goals I never even dreamed of.”
Erica J Olsen · Madison AI
Real clients, in their own words.
More client stories →05Working with Jen
Three ways into the work.
Same work behind each, different depth, investment and commitment. Most people start lighter, then go deeper if the work lands.
Get unstuck on a specific thingii.
The Deep Dive
75 minutes with Jen on the thing that is actually in your way.
- A 75-minute 1:1 session with Jen on Zoom
- Your pattern in your specific situation, named clearly
- The first move you take this week, defined
- A short follow-up note from Jen the next morning
£375 · one-time
See the Deep Dive →Rewire the pattern for goodiii.
1:1 Coaching
A 12-week structured arc to change the pattern at the root.
- Twelve weeks of weekly 1:1 sessions with Jen
- A structured arc from pattern recognition to change
- Voice and message support between sessions
- Identity-level work, not behavioural patching
from £1,160 /month × 3 months
Talk to Jen about this →Your £375 Deep Dive is credited in full toward the coaching when you book a package. The 12-week programme is £3,325 paid in full, or three monthly payments of £1,160. Most people start lighter, then go deeper if the work lands.
06How it works
01
Take the quiz
Six questions reveal which of the four patterns is running the show.
02
Book a Deep Dive
Bring the thing that is in your way. We name the pattern beneath it, live.
03
See what changes
Leave with the exact next move, and the language to keep choosing it.
07Questions
The things people ask before they begin.
Still unsure if this is for you? The quiz is the lowest-pressure place to start.
01 What is identity coaching?
Identity coaching is a form of coaching that works at the level of who you are, not just what you do. It targets the patterns, beliefs, and internal strategies shaping your behaviour rather than stopping at the behaviour itself. It's built for people who are already capable and self-aware but notice the same patterns keep showing up no matter what they try on the surface.
02 How is identity coaching different from therapy?
Therapy addresses mental health, healing, and clinical issues, often with a past focus. Identity coaching is a forward-focused, present-tense process that works with how you're operating now. Therapy heals. Coaching builds capacity. They can complement each other but they do different work.
03 Who is Jen Fairbairns?
Jen Fairbairns is an Identity-Based Behaviour Change Coach with over 3,500 coaching hours. She is ICF-accredited (Associate Certified Coach), holds a triple-accredited coaching diploma from Sandown Business School, and is a Certified Trauma-Informed Coach. She works with high-functioning professionals, leaders, and business owners whose external success masks internal misalignment.
04 What is a Deep Dive session?
A Deep Dive is a focused 75-minute private coaching session to identify which of the 4 Behaviour Archetypes™ is driving your current patterns, what it is costing you, and what your next step looks like. The fee is £375 and it is credited in full toward a coaching package if you move forward within seven days.
05 What are the 4 Behaviour Archetypes™?
The Over-Functioner, the High-Performing Avoider, the Quiet Controller, and the Escaper. These are four distinct regulation strategies that high-functioning people use to manage pressure. The framework, the 4 Behaviour Archetypes Method™, was developed by Jen Fairbairns through years of identity coaching with professionals and is the starting point for her work with every client.
06 How much does coaching with Jen cost?
The Deep Dive session is £375 for 75 minutes. The 1:1 Coaching with Jen 12-week programme is £3,325 paid in full, with your £375 Deep Dive credited, or three monthly payments of £1,160 if you spread the cost. Private ongoing coaching is priced at the engagement level. The Deep Dive is credited toward any package booked within seven days.
08Begin
Ready to begin?
Every coaching partnership starts with a single conversation. No discovery calls, just the work.
ICF ACC Accredited3,500+ Coaching HoursTriple-Accredited DiplomaCertified Trauma-Informed